Brain Food

Finding new ideas is like prospecting for gold. If you look in the same old places, you'll find tapped out veins. But if you venture off the beaten path, you'll improve your chances of discovering new idea lodes. Remember: you can't see the good ideas behind you by looking twice as hard at what's in front of you. Where else can you look for ideas? What useful information might you find in a hardware store? In a cathedral? An operating room? A cruise ship? A junkyard? At a glacier? At a laboratory of a famous inventor? At a rodeo? In a large grocery store? At a yodeling contest? The children's section of a bookstore? What new places can you look for ideas?

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