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Thursday, February 05
Don't Force It. (c)Roger von Oech.

An architect built a cluster of office buildings around a central green. When construction was completed, the landscape crew asked him where he wanted the sidewalks. "Just plant the grass solidly between the buildings," was his reply. By late summer the new lawn was laced with paths of trodden grass between the buildings. These paths turned in easy curves and were sized according to traffic flow. In the fall, the architect simply paved the paths. Not only were the paths beautiful, they responded directly to user needs. What are you forcing in your issue?


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Creative Whack images and text used with the permission of CreativeThink. Copyright © Roger von Oech. All rights reserved.

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