Brain Food

Bull's-eye every time? If so, you're standing too close to the target. If you're not failing every now and again, it's a sign you're not doing anything very innovative. Everyone has a "risk muscle." You keep it in shape by trying new things. If you don't, it atrophies and you're no longer able to take chances. How can you exercise your risk muscle? What kinds of risk can you take while pursuing your issue? What's the biggest, most sensible risk you can take?

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or the new book: A Whack on the Side of the Head