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Saturday, April 04

"The human mind," notes scientist W.I. Beveridge, "likes a strange idea as little as the body likes a strange protein and resists it with a similar energy." When you judge new ideas, focus initially on their positive and interesting features. This will counteract a natural negative bias, and help you to develop more ideas. What are two positive things you can say about your problem?
Want more ideas? Get the app!
or the new book: A Whack on the Side of the Head
Creative Whack images and text used with the permission of CreativeThink. Copyright © Roger von Oech. All rights reserved.
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