Brain Food

"It's not creative unless it sells," goes the advertising line. You can have the greatest idea in the world, but if you can't sell it, you won't get very far. What are three reasons that someone else would want your idea or product? What does it promise? How can you make your idea more attractive to other people? How would you sell the importance of your issue? What benefits would be emphasized?

Want more ideas? Get the app!

or the new book: A Whack on the Side of the Head