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Wednesday, December 10
Get out of Your Box. (c)Roger von Oech

Each culture has its own way of looking at the world. Often the best ideas come from cutting across disciplinary boundaries and looking into other fields. As Bob Wieder put it, "Anyone can look for fashion in a boutique or history in a museum. The creative explorer looks for history in a hardware store and fashion in an airport." Example: World War I military designers borrowed from the Cubist art of Picasso to create more efficient camouflage patterns for tanks. What fields and disciplines might your borrow from? What potentially fertile source have you been ignoring?


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Creative Whack images and text used with the permission of CreativeThink. Copyright © Roger von Oech. All rights reserved.

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